PITTI BIMBO. LET´S PLAY!

 

THE WOOLMARK COMPANY:

Australian wool for mums & babies

The Woolmark Company is the global authority on Merino Wool. Born in 1964 has been working with more than 5 millions products since its creation. They work with the Institute of the Australian Wool Textile Industry. 

One of their purpose is to apply new technologies and innovations of  the luxury and softness of the natural fibers of Merino wool in babies care, specially during their sleep. 
The main reasons  are:

-       The chemical structure of Merino fibers makes it Odor resistant,.

-       Shape retention: Its natural fibers make them elastic and return to their original shape. 
    Complete adaptation to the baby movements.

-       Insulating: Protect the baby skin form extreme temperatures.

-       Easy to clean.

-       Natural fibers: Eco-friendly choice.

-       Softness.

-       Resilient
    The merchandising was display in soft colors, using  natural materials as wood, 
    and creating an atmosphere that inspires us. 
    They also offer the client the possibility of consulting different trend books.

C DE C BY CORDELIA DE CASTELLAINE: 
A reinterpretation of classics.



With C de C, with faced one of the big trends in kidswear; a reinterpretation of adults garments for kids, specially a bohemian-chic style for girls and british style for boys.  All the collections reflects the knowledge of its creator, Cordelia de Castellaine, who was working in the past for brands as Chanel, Gucci and Emmanuel Ungaro. Cordelia left the world of haute couture for children's wear.

Liberty prints, flowers, tulle-ballerina skirt, polka dots, military pants and knitwear garments are only a few examples of the different styles that we can find in the collection. The color range involves soft colors (grey, white, beige) with a funny touch of pinks and light blue.

The visual interiors are clean and simple, creating a tidy and taintless atmosphere, being the collection the main protagonist. Only few paper pom-poms in different colors and pictures of the collection photo shooting give us the impression of this “chic-parisien” style. 

The main mantra of the brand is offer high quality and confortable fabrics and materials, without compromising kids´s style. 

YOUNG VERSACE: Designers style for little rock stars.

During this 77 edition of Pitti Bimbo, the Maison Versace show its kidswear collection. The spirit of the brand is translated into boys and girls aged from 0-12.  The yellow neon lights attract the consumer´s attention to the display.

The collection is based in sophisticated garments that provides a glamorous halo to all the different designs.

Focus on a fashionable and trendy parents that want to reflect the same hip style in their kids wardrobe. In this magical universe we can find a huge offer of kaleidoscopic and geometric prints, mix and match, fluor and playful colors with glitter touches. All with a rock and roll spirit without forgetting the Versace´s distinctive and iconic motifs: The greek key and Medusa head logo.

 Picture Credits: Versace Official Facebook Site.

By Natalia Margareto Lizalde