On Friday July 5, 2013 we had the opportunity
to go to the 73 edition of Pitti Immagine Filati, where spinning companies are
presented in Fortezza da Basso, Florence for the buyers from all over the
world. It is also one of the main events where the trends of the next two years
are presented to the public.
The main brands "made in Italy"
are located in the central pavilion. One of the most caught my attention was "Loro Piana" a luxury brand
with a long tradition in the manufacture of cashmere and wool garments using
the best quality and materials.
The
clothing manufacture and production is used directly for the brand and also
sold to wholesalers around the world.
The rapid growth of the brand in recent
years is due to the understanding and adaptation of trends to a particular
audience. Loro Piana market is a sophisticated and elegant client, who is
looking for a classic style always accompanied by the highest quality.
You may fall in love with fabrics and
materials through the display exposed in the Spazio Ricerca. Rows of Hearts made with different materials and
fabrics, which we can touch and feel. A line of couples of mannequins holding
hands, invites us to enjoy and observe the creations.
The recent graduates of the best design
schools in the world display their creative work in FEEL THE YARN. A space for the 20 new knitwear designers showing
their creations made with yarns of different companies participating in the
fair. This project is the result of the collaboration Between Tuscany
Promozione, Unione Industriale Prato Prato-Confindustria, Elementi Moda and
Pitti Immagine.
By Natalia Margareto Lizalde
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