Pitti Immagine Bimbo
spring/summer 2013-2014 Report
Pitti immagine bimbo presents a lots of brands,including children's shoes, swimwear,clothing, accesories. Pitti Bimbo is the perfect fair for the relaunching and repositioning of both brands which are well established in the field of top-quality products. Pitti Bimbo is a wonderful event, which given the chance for the brand to meet with their regular customers and establish some new contacts, which they hope will develop into a steady relationship. And the world’s top buyers were there and that is what i saw in piiti, knowing about the Pitti’s strength. it was my first time at an Italian fair, all of the children's brand prensented in pitti with a high level quality and innovative design, give childrenswear wholesaler and retailers multiple choices. After visiting the pitti chirend's wear, i prefer 3 brands which are" Pale Cloud","Pepe","La stupenderia".
Pale Cloud, children's daily couture. Designer Norwegian born Marion Reynolds. london brand, The children’s fashion brand Pale Cloud collection mainly used as silk, yarn for a class of smooth, soft and elegant fabrics，also feeling comfortable materials like cotton and cotton with polyester, for girls age 4-14. Children’s Daily Couture, compared to the last season Pale cloud make a little difference in fabric uses, Choose a more exquisite frivolous or flowery light sense material， more simple shape. On the surface can not see the suture technique, look more beautiful.
Through my inquiry and understanding from the brand in pitti fair, lots of their collection was made in sweden, Turkey and Asian, designed in London. This season's clothing choose the main color of the collection ,such as light brown, olive green, light blue, salmon pink. they give the factory price average price around 40 euros, in my point of view, it's a higher price for wholesalers compared to other brands.
This is a brand that suits girls with character, ambitions and independence.
The PèPè children’s shoe collection was conceived by Paola and Dario Pizzetti. Their desire and inspiration of the brand is to see a specific kind of shoe, previously unavailable in the children’s wear market, led them to combine tradition, skill and passion. The result was an instantly recognisable brand that epitomises simplicity, harmony and handcrafted workmanship. Great importance is given to researching and experimenting with both colour and unusual materials, which are of course of the very best quality. Made solely in Italy, Pepe’s shoes and boots perfectly mix retro and contemporary details, making them very personal, unique and pure.In the pitti fair,Pepe presents amouts of shoes with high level quality, multi choice of colours,they use the materials of Soft calfskin leather and suede,this season they got the inspiration from nature, so as to, the brand looks more natural, comfortable,convenient than other children's shoes,and exquisite workmanship.
La stupenderia is an icon of elegance and class with a bit of fun. Dress the child in line with the style and taste that has always characterised the true made in Italy.
What always truly defines each La stupenderia collection is by far the quality of its fabrics, the very careful colour selection, the cut and handmade finishing touches dedicated to each piece as well as its matching accessories. This represents the craft excellence , looking for traditional yet innovative and discerning styles, bringing tenderness with a chic twist, whilst at the same time being fashionable in a contemporary way.the brand presents alots of beautiful dress,the shape of dress is more like the little pricess,and the fabrics are Gauze,and Chiffon with light orange,pink and green,give people a fresh,natural and sweet collection image.
Trend
Pale Cloud,which clothing with a high quality, and they always dress up children with a noble image,dressed,and elegant image,therefore,the brand will continue the style and more comfortable fabrics to be used for the next seasons.
Pepe for children's shoes.its characteristics are comfortable shape and materiels to combine together,which is their concept, also modern style,the brand will more highlight its features in the design of the next season.
La stupenderia have the fresh and sweet features,and its specific on the material,and feeling attracts me a lot, for the trend of next seasons of garments also mentioned from any magazine and collections from other brand, the light colour with a thin fabric will definitely become the trend.
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Pale Cloud,the brand have a high level qulity, pefect technics，and design, The children’s fashion brand Pale Cloud has firmly established themselves in the luxury market with the beautifully tailored pieces in exquisite fabrics, which is ahead of trend ,have already included salmon pink in their current Spring Summer collection. Pale could caught the attention of buyers and press， Because it’s worn by top celebrity kids! Celebrities like Angelina Jolie and Brad Pitt with their children dressed in Pale Cloud. However retailers, bloggers and industry experts has been huge fans of the brand since its very beginning. This year of Pitti immagine bimbo present amount of brands, including Pale Cloud. The world of childrenswear meets in Florence, Pitti fair is a complete overview of children’s fashion, an extraordinary platform for presenting the new lifestyle trends for kids.
Qiong. Wu
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