Children wear market today is a replica of adult fashion
market. Trade fairs, trend analysis reports, catwalks reports are not only attributes
of women and men fashions. During my time at the fair I visited 3 pavilions: Apartment,
Super Street and Sport Generation. Each of those represents different fashion
trends.
I have to say that I was impressed by design of the “Apartment”
pavilion. Wild tropical plants are great background for kids’ wear fashion
companies that promote eco-fashion.
Super Street pavilion had more casual look, with brands
offering jeans, t-shirts and jackets.
Main pavilion were decorated with small wooden motorcycles
echoing a theme of this year Pitti fairs.
My classmates already mentioned a most of the trends, not to
repeat them I will only focus on retro look, which is my personal favorite. I
would like to introduce project KIDSROOMZOOM, which in my opinion is the
embodiment of vintage trend in children products. KIDSROOMZOOM exhibits
presented products from different designers and different companies. Bright
wooden toys, stuffed animals, children books and kids’ room décor everything
was made in retro classic style, kind of
“Nutcracker” feel.
Founder Paola Noe curates this project. Objective of the
project is to introduce contemporary design and art in products that are
designed for children. In my opinion, concept of this project is might be a
beginning of new marketing communication technique. It’s a mix of pop-up shop
and a concept store ideas, when different product categories from different
brands that are offered to the same target auditory presented to the consumer
through installation of a snap-shot of “real life”. In other words, different
brands combining their resources in
order to support eachother's products' promotion.
For more information about KIDSROOMZOOM project visit
following web sites:
By Mira Makashova
2013-07-11
No comments:
Post a Comment